Search Engine Optimization Service in India
Before we jump into the services, let’s look at what is Search Engine Optimization(SEO)
What is Search Engine Optimization(SEO)
As per one definition, “Search Engine Optimization(SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results”. Organic traffic is the golden benchmark of the effectiveness of search engine optimization. More optimized your website from SEO perspective, more your organic traffic.
Professional Search Engine Optimization (SEO) Services in India
Let us say, you go shopping at a retail outlet(A) and you are retailing fashion garments from this retail outlet. This retail outlet does not have any shop name, no window, no visible door, and no signage as well. From outside you can’t make out if there is any business running there. Then there is another retail outlet (B) which has large signage outside its shop that says it is “Shelly’s fashion garments”, it also has a standee outside its shop that says there are some attractive discounts on garments. You can clearly see from the window that the retail outlet is full of people and that tells you that there is something attractive on offer which is making the shop full. Which outlet would you go to outlet A or outlet B. We all know the answer? The only thing to be considered here is that retail outlet A is a non-optimized website and outlet B is optimized for search engines like google, yahoo, and bing.
iBrand Strategy offers professional search engine optimization services in India & USA to ensure that your business is visible to search engines. The objective of SEO service is to rank for keywords, resulting in organic traffic(the equivalent of footfalls in offline retail). This leads . to conversions(quality traffic resulting into conversions, an equivalent of that would be a purchase in the real world).
SEO is the process of making a web page easy to find, easy to crawl, and easy to categorize such that search engines can easily crawl it and understand what your page is all about. It is about facilitating that crawling by search engines in order to help people figure out what your website is providing.
SEO is an integral part of digital marketing. Its purpose is to bring organic traffic to your website that can be converted into transactions. As long as you can watch the user experience for your website being enriching, your SEO will be taken care of and vice versa.
As per an estimate, in the year 2017, there were around 1.2 trillion search queries per year worldwide.
You should do search engine optimization to get traffic to your website, free of cost, amongst the millions of websites that are there.
Also, when one looks at the Click through rates of organic and paid on the desktop(refer image below), it is very easy to figure out that organic gets the most CTRs and most conversions. Similarly, data for Mobile is also not much different. So in effect, you should look at having organic traffic through search engine optimization(SEO).
There are following search engine optimization services that we deal in.