We help you GROW your BRAND!
Considering how you should develop the brand strategy for your Products or Services!
Why hire a Brand Marketing Agency in India
We are an “ROI Driven” Integrated Brand Marketing Agency in India. At iBrand Strategy, we help you grow your brand. We believe that context is most decisive in delivering messages. Communicate the same message in different contexts can be devastating in one situation and provide explosive growth in another situation. We help your brand create the context and create messages that nourish your brand. We work closely with our clients to “LISTEN FOR, and reliably deliver, THAT, which really makes a difference to their business”. Our unique insights into consumer behaviors and psychometrics help us uncover the latent need of the consumers and help create strategies that deliver exceptional business results.
Our solutions are simple, transparent and are built around your specific requirements. We are known as experts who love to keep it straight.
iBrand Strategy is a Mumbai Headquartered Brand Marketing agency founded by Rajnish Rajpal. Rajnish is a Management Graduate from Management Development Institute, Gurgaon. He has worked across Banking, Telecom and Internet companies for over 18 years. In his decade-long experience with Times Internet Ltd, he has helped numerous entrepreneurs, organizations in various Internet technologies.
We cater to the following areas as part of Brand Strategy.
Product Branding Strategy:
If a firm has a variety of products then it becomes important to brand them separately. Suppose if a firm sells detergents, shampoos, soaps then it has to develop the brand strategy accordingly. Our team does this by keeping in mind your target audience. This will give you an edge in increasingly competitive markets.
At iBrand Strategy, we always start with WHY? What is the reason of existence or the “Purpose” of your organization, your products, your services? Our strategic insights into this discovery help us align your product branding strategy with the organizational strategy. Our team of experts evaluates your target market, target audience, competitors and benchmark the best practices across various channels to help you create a product branding strategy that not only gives you visibility but high brand awareness.
Integrated branding Strategy:
Integrated branding means representing a consistent message, image, and personality across all firm’s brand marketing efforts. Due to constant development in technology, it becomes mandatory for a firm to adapt itself to the changes if it wants to sustain. At iBrand Strategy, we understand the importance of such changes and so devise an appropriate blueprint. We unify different marketing methods such as social media and mass marketing, direct marketing and one-to-one marketing such that you can engage cohesively with your customers across various channels. iBrand Strategy’s marketing plans are cohesive, transparent and effective leading to high customer satisfaction with our client’s target audience.
Brand Development Strategy
The biggest question people have is that how to develop a brand strategy? The biggest misconceptions about brand development is that it’s a long-drawn, complicated, and expensive process that should only happen in the growth stage of a business.
However, at iBrand Strategy we help you to understand the basic principles of brand development which can help you to evaluate your brand like:
- Who you are: Our team makes sure that your brand is clearly defined in terms of brand identity, brand persona, and other brand elements.
- Who your buyer is: Knowing your buyer personas will help you create a brand that attracts more of your ideal clients.
- What you bring to the table: Finding the most powerful motivators to focus on to build your brand’s success.
iBrand Strategy makes sure that you that your brand development across various channels is cohesive and builds a strategic competitive advantage for your business.
Brand positioning Strategy:
Brand positioning is defined as the conceptual place you want to own in the target consumer’s mind — the benefits you want them to think of when they think of your brand. In terms of a business perspective, an effective brand positioning strategy will lead in maximizing your customers’ relevancy and competitive distinctiveness which in turn will be responsible for maximizing your brand value.
iBrand Strategy’s goal is to create a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand that is distinct from the rest of the marketplace. We make sure to position your brands Unique Selling Points in the minds of the customers in a way it becomes a memorable one. Thus, making your brand appeal to the target audience in the right direction.
Brand Architecture strategy
Brand architecture is defined as the logical, strategic and relational structure for all brands in the portfolio. For business, it becomes very important to create a brand portfolio that appeals to specific distinct segments. Companies operating with a multitude of products end up creating product positioning where company brands cannibalize each other.
iBrand Strategy’s brand architecture strategies offer an inside-out approach to organizing the company’s brand offerings. We make sure that every brand of yours shines. Thus, making sure that your brand architecture sets the foundation for all the other components of your brand.
Brand Extension Strategy
Brand extension is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. For a business, it becomes very important to use this strategy as it acts as a leverage to launch a new product in a different category. iBrand Strategy understands that a brand’s “extendibility” depends on how strong consumer’s associations are to the brand’s values and goals. We make sure that you get the right insights from your customers. Also, Brand managers use this as a strategy to increase and leverage brand equity.
iBrand Strategy helps you identify such opportunities with insights that help you nurture your brand and grow your business across various product categories.
Employer Branding Strategy
Employer Brand is what your employees, current and potential future job candidates think about you as an employer. For a business, it is very important as It forms the perception of how you treat your employees and candidates and also tells about your Employee Value Proposition. Employees create the organizational culture and help create value for their clients.
iBrand Strategy understands the process of articulating your company’s unique message, voice, and strategy and attracting the right candidates to your company. We understand that Employer Branding requires organizations to have synchronized messaging across Marketing and Human Resources team. Our insights into recruitment and employer branding landscape help us create the “RIGHT” employer brand.
Digital Branding Strategy
With the advent of Digital Marketing, there are more opportunities for Brand Managers and organizations to showcase their brands. It is also important that a digital strategy is aligned with the overall marketing plan.
iBrand Strategy helps you to determine with the strategic landscape for your brand and help you execute your Digital Branding Strategy. At iBrand we use our expertise in Digital Marketing to find you avenues for growth and creating the perception for your brands that increase brand awareness, brand recall and differentiates your products on relevant digital media channels.
International Branding Strategies
Global companies use product brand strategy, corporate brand strategy or a mixture of the two. It helps a company to develop, to be competitive and to enter new markets, including international. iBrand Strategy makes sure to solve the concerned issues of branding and how a company can use it for successful promotion on the international market. Our ability to able to do competition analysis in your relevant international markets help you with insights that create a winning edge.
So, in today’s competitive world it is very important to make your product or service stand out. We understand this and so at iBrand, we develop ROI driven Branding strategies. Hence, if you are looking at a full-service agency for your brand then do connect with us.
Why is branding important for small businesses?
When planning to start a business, it is very important to have a branding plan.
A startup or a small business gains by branding in the following ways:
- Branding creates trust
- Branding helps in increasing awareness
- Branding supports your sales efforts
- Branding motivates your employee morale
- Brading helps in attracting new customers
- Branding can help you improve your business margins
However, small businesses overlooking branding efforts because execution and launch issues typically put branding as a low priority action item. But, just by focusing on defining your brand by means of quality and brand building, small business owners can maintain their profit margins and keep their growth prospects in place.
Looking for Return on Investment from BRANDING?
If you are planning to Launch your Business, Use our Business Launch Plan.
Digital Marketing Services for business Launch successfully. This Launch Plan is for every entrepreneur who is thinking of creating a disruptive, product or service. We help you grow your IDEA into a full-fledged Business of Tomorrow.
We do this by:
- Helping you discover your potential and presenting unseen opportunities that are possible in your business areas
- We Partner with you grow your network leveraging our existing relations in the market
- We COACH you to create breakthroughs in areas that are “Barriers” to your business Growth.
- Yeah! We also help your business go ONLINE!
So, if you are an Entrepreneur who is trying to find a STRATEGIC DIGITAL MARKETING AGENCY
What is branding?
Branding is one of the marketing practices in which a company creates a unique name, symbol or design which can be easily identified by the customers. It aims to establish a significant and differentiated presence in the market.
Importance of Branding
Branding is very important because it helps to make a memorable impression on the minds of the consumers. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and also the logo.
Here are 5 reasons why branding is important for your business:
When a company presents themselves in a professional, polished and legitimate way, and when there is social proof that their products or services are of good quality then prospects will trust that company and feel that this business is reputable. This will make customers more comfortable giving their hard-earned money.
One of the major components of a brand is a logo, it is what people instantly recognize. A professional logo should be simple enough to be memorable, but powerful enough to make the right impression on the customers.
3.Supports Advertising Efforts:
Advertising is an important component of a brand. The mediums, channels are chosen and the demographic targeted helps to build your brand.
Having a strong brand is like turning the company logo into a flag. A strong brand can hire motivated employees that are inspired to take your vision and mission forward. Having a strong brand is essential for productivity and employee morale.
Branding gives your business get word-of-mouth referrals. Hence, it is important to understand that branding is not a short-term strategy but a strategy to achieve long-term goals.
Before we dive deep into developing a Comprehensive Brand Strategy, it is crucial to understand the branding elements and strategies.
Some of the Branding elements are Brand Image, Brand Identity, and Brand Equity.
What is Brand Image?
Brand Image is the perception of your product or brand by consumers. It is the impression of your brands’ total personality in their minds.
Example: Coca-Cola is perceived to give joyful and happy experience.
What is Brand Identity?
Brand Identity is how a business presents itself. A brand is a relationship between a company and its customers. The brand identity will connect product recognition.
Example: NIKE was named after the Winged Goddess of Victory. The way in which NIKE has marketed itself through its logo and brand identity – has made the brand synonymous with speed.
What is Brand equity?
Brand equity is the value a brand has in the market. Brand equity refers to the importance of the brand to a customer of the company. It gives an estimate of how much a brand is worth.
What is Brand Strategy?
Brand strategy helps in the making of a successful brand by the development of a long-term plan based on your business ideas. A successfully executed Brand building strategy defines rules and guidelines on how, what, where, when and to whom you communicate your brand messages. Think about successful consumer brands like Maggie, Zara or Starbucks. You probably know what each brand represents. Now imagine that you’re competing against any of these companies so your first step will be to start with a Brand strategy.
Importance of brand strategy
Brand strategy is important because it works like a compass for your marketing and advertising message. A successfully defined and executed brand strategy helps you to better communicate with your customers. Hence, the more consistent your brand messaging, the more likely you are to attract and maintain loyal customers