We believe in generating the return on investment for our clients supported by the quality of work. Our team is a mix of professionals who have over the years of Digital journey perfected the art of delivering growth strategies to meet your needs.
Inbound Marketing Services
Right Direction + Great Advice + Execution= Business Success
Grow your business with Inbound Marketing Services from one of the Best Digital Marketing agency in India.
Our Inbound Marketing Services in India
We have worked with the clients across various segments. Right from Blue Chip companies, Small and Medium Enterprises to Startups, we have worked with them all and helped them grow disproportionally. We work across Technology, Media, Telecom, Banking, Financial Services, Infrastructure and Services.
iBrand Strategy as an inbound marketing agency uses the following steps in implementing inbound marketing technique for our clients.
We attract the consumers to your web properties by giving them information, or content that is relevant to the immediate question that they may have in mind.
Once they are attracted we feed them with more and more relevant and engaging information for them to start seeing you as a subject matter expert.
In Inbound marketing, we attract the relevant target audience basis the buyer persona that is created for your business consumers.
Here are 4 important tools that we use to attract the ‘right’ customers:
- Search Engine Optimization (SEO)
- Customized landing pages
- Sharing content across social platforms
Once the consumers are ‘attracted’, the second step is to convert these visitors into taking an action and become a lead. That action could be signing up of the newsletter or just filling up an inquiry form. To convert them into lead we provide them with highly informative content like eBooks, whitepapers, and brochures such that they leave their details on your website. Valuable information is a great way to ask consumers to provide contact information through form filling.
Here are 3 important tools that we use to convert these leads to customers:
- Calls-to-Action (CTA)
- Contact information
At this juncture, we help consumers convert the next step is to convert your ‘right’ leads into buyers. We do this by using certain marketing tools created to close leads.
Here are 4 important tools that we use to close leads:
- Customer Relationship Management (CRM)
- Closely aligning CRM leads with the Sales team
- Lead nurturing workflows
- Automated sales information content
Our focus at this stage is to not only to surpass the expectations of the clients but leave them happy in the entire transaction that they have with your business. The goal is to provide noteworthy information, whether they are visitors, leads, new buyers or existing customers. Inbound marketing is a continuous process in engaging your customer, to show that your business cares, and to hopefully convert them into promoters of your products and services.
There are 3 important tools that we use to delight customers:
- Social Monitoring
- Smart Calls-to-Actions
What is inbound marketing and why your business needs it?
Inbound Marketing is the best way through which you can convert your prospects into your customers thus increasing your overall business value.
What is inbound marketing?
Inbound marketing is a marketing methodology used for drawing customers to your products and services through social media marketing, content marketing, search engine optimization, and branding. The goal is to increase reach, and drive quality traffic, engagement and conversions using organic and paid media. This defines inbound marketing.
What is the difference between inbound and outbound marketing?
Inbound marketing is closely aligned with a piece of content marketing, Search Engine Optimization (SEO) and social marketing.
Outbound marketing is done using more traditional ways such as direct mail, cold calling, telemarketing, email marketing, and events.
#1 Direction of Communication
Outbound marketing is aimed at everyone like an outbound advertising or traditional marketing. However, sometimes it can be more contextual advertising as in the case of AdWords as ads related to the topic is being shown. Outbound marketing is more push-driven, where you force your brand in front of your audience
Inbound marketing is “inbound,” i.e., you make available to everyone the information that you believe will be of interest to your target audience or buyer persona.
Outbound marketing uses traditional media for advertising like advertisements on brochures, in the press, on billboards or television, and mass mailings.
#3 Product vs. Customer
The content of outbound marketing is straightforward and short. It is directly related to what the product offers like its features, offers, advantages so that you can quickly end up buying that product.
The content of inbound marketing is more focused on the needs of users and potential customers. The purpose of content in inbound marketing is to help solve a consumer’s problem and in the process also sell. Whereas, for outbound marketing, the purpose is to SELL only.
In outbound marketing, the message you convey is the key to ensuring that your potential customer is willing to buy your product just by looking at it.
Inbound marketing seeks to inform, create awareness, create interest, desire and help consumers take action. Inbound marketing is based on creating engaging content that attracts your target audience.
Outbound marketing, except in the case of AdWords which may be more contextual, reaches the general public indiscriminately.
Inbound marketing usually only reaches an audience interested in information on a particular topic. Thus, convert close and delight by being an empathetic advisor.
In Outbound marketing, the cost of commercial would be higher in case of a Television ad whereas the cost of a radio advertisement announcement on a local radio station would be low. Thus, the scope of your advertising will be directly related to the budget you can afford.
With an inbound marketing strategy, with a minimal budget also, your advertisement can be much more impactful.
#7 Measuring Results
With outbound marketing it is much more difficult to measure results and that with inbound marketing it is much easier.
It is difficult to measure results in outbound marketing because when there is an increase in sales either by running an ad on a press or a television, it becomes complex to find information on the conversions achieved with each ad. Whereas in Inbound marketing, you can measure the traffic you get and the conversions you have on your website.
Digital Marketing Vs. Internet Marketing Vs. Inbound Marketing
Digital marketing is a broad term referring to the channels and platforms (both online and offline) used to distribute a marketing message. This includes all available digital channels.
The digital marketing campaign includes SEO, email marketing, influencer marketing, mobile marketing (via text or media), PPC, video marketing, electronic billboards, affiliate marketing, in-app mobile advertisements and more.
Internet marketing or online marketing is a subset of digital marketing.
The Internet marketing campaign includes a website, SEO, PPC, social media marketing, and content marketing. Tactics are concerned with increasing the web presence of a brand.
Inbound marketing focuses on nurturing leads all the way through the buying cycle and delivering content in context to a prospect’s decision-making process.
Persona development or optimization, a website, SEO, PPC, creating content marketing, email marketing, social media marketing and more.
we help you to build a suitable long-term strategy by focusing on the following questions:
1. Are you looking for a handful of tactics or an integrated campaign?
2. Whom are you trying to attract with your marketing?
3. Are you looking for Conversions or branding?
What are the best inbound marketing strategies?
1. On-site content marketing:
On-Site content marketing is about driving new consumers to your site. It keeps your existing customers engaged with your brand, allowing you to maximize client retention
2. Off-site content marketing:
Off-site content marketing focuses on well-written, targeted, valuable content, but instead of publishing it on your site, you’ll be publishing it on another site.
3. Search engine optimization (SEO):
On-site and off-site content marketing will provide you with solid fuel for increasing your search visibility. On-site content attracts inbound links, while off-site content directly builds links to your site. Thus, the higher it will rank in search engines.
4. Social media marketing:
In today’s digitization, we understand that you have the power to engage with almost anyone in the world through social media, gradually building up a loyal audience. This includes Facebook Marketing, LinkedIn Marketing, Pinterest and YouTube marketing for gaining traffic.
5. Influencer marketing:
The idea is to target “influencers” in your industry like thought leaders, movers, and shakers who hold the best reputations and the most significant portions of audiences in your niche. By working with these influencers on joint content projects, you’ll cross-pollinate your audiences and earn a better reputation by proxy.
What is the benefit of Inbound Marketing?
1.Simplifies the Jobs of Sales AND Marketing:
With inbound, your sales and marketing teams join forces to create types of contents for prospects. Together, sales and marketing can utilize and distribute that information to drive leads, increase conversions and nurture existing customers.
2.Increases Visibility and Brand Awareness:
The digital world has made it possible for even the smallest brands to gain worldwide recognition. By producing content that is aligned with the buyer’s journey, your target audience will be able to find your information as they conduct their research. If you’re not out there, they won’t find you.
3. Educates Prospects in the Digital World They Live In:
Prospects are doing their research online. With a bit of research and defined buyer personas, you will understand WHERE those key prospects are searching for information, and you can distribute your information strategically so they’ll be sure to see it.
4. Increases Trust and Credibility
Many buyers have stopped outbound marketing. They don’t want their day to be interrupted by your call or email. Inbound marketing is on the buyer’s terms which build trust.
5.Generates Quality Traffic & Leads
It helps to generate relationships that lead to sales. Content targeted at your key audience will drive quality traffic and leads to your website. The more frequently you produce content, the more often those prospects are likely to visit your site.
What is lead generation?
Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing. For B2B businesses, conversions happen offline and hence lead generation through inbound marketing can really help them grow their business.
Does local SEO have a role to play in inbound marketing?
Local SEO involves optimizing your Local listings page on various listing platforms like Yelp etc. It also includes updating your Google My Business listings page by having relevant information, keywords and posts. By improving your Local SEO, it is going to play a role in your inbound marketing by attracting the relevant audience which matches your target persona.
Can you use Inbound Marketing to close B2B sales?
Inbound Marketing helps in lead generation. Since conversions for B2B sales typically happen offline given the size of deals and value of products involved, inbound marketing does help in generation of leads which can effectively result in increased business. Lead nurturing is done in inbound marketing to quality the lead and move the lead forward in the buyers journey from Awareness, Interest to Decision Making. This does help in closing the B2B sales faster.