Reputation Management is about influencing people’s opinions about a specific business or an individual.
Online reputation management is a practice or actions involved in influencing public opinion of a business or individuals by providing online information about the company or individual. Online Reputation Management means controlling online conversations, strategies, and techniques such that people find the right information that you want them to see about yourself. It helps drive public opinion about a product or service.
Online Reputation Management can be used for:
- Controlling the information about yourself
- Creating a positive brand perception about yourself
- Countering the negative news about yourself by providing facts and your perspective
- Containing the impact of negative press that damages brand perception