Our motto is to “Listen for, and reliably deliver, that, which matters to you.” This motto drives every element of Digital Marketing that we undertake.
Social Media channels have become one of the most important sources of traffic for any web property. The level of engagement of the audience seen on social media is unparalleled as compared to any other platform. Even search engine optimization, which is used for improving a website’s ranking uses social media as one of the ranking signals today.
We are a social media management company which does social media marketing, social media optimization, marketing campaigns, social media campaigns, focussed on startups, small, medium and enterprise clients. We work across the various social networks such as Facebook, Instagram, Pinterest, Linkedin to name a few.
We are a full-service Digital Marketing agency which is adept at managing your social media accounts across all the social media platforms and sites.
We are a media agency that believes in delivering long-term value to our clients by managing their presence across social media sites. We do so by our unique social media marketing strategies that have evolved over a period of time by helping small businesses in scaling up their social media accounts.
We ensure your brand visibility to potential customers and engage them. Purpose of every initiative undertaken by us is to ensure Return on Investment for the brand. We offer an integrated solution that helps in generating engagement, stickiness and ultimately resulting into a higher brand recall and returns. Our aim is to educate your customers and help in creating a loyal customer base for your brand.
Great online reputation is a must have to let your brand become center of amongst customers. Our dedicated team to create and maintain a solid online reputation and sustainability for your brand in this vast digital world and integrate feedback to know what customers think of your product and service.
We conduct social media campaigns across Facebook, Instagram, Twitter, Linkedin, Snapchat and Tiktok.
We will help you design a social media strategy as per your needs, and help you execute it.
Integrated Social Media Strategies
Consumers don’t buy product or services. They buy into stories that brands narrate. We make sure that your brand story is strengthened and becomes known for providing the best products or services by designing and executing the best suited social media strategy. Our social media team conduct social media campaigns across many platforms that ensure client engagement with a brand that results in offering them value and interest beyond its initial point of connection. We also focus on integrating your content strategy into every social platform relevant to your business. We create content that is synergistic with your brand values across offline and online channels including Social Media.
Our dedicated team, conducts Social Media audits periodically, to determine the current level of performance and presence across all existing social accounts. Our team also analyses the market and competitors to understand the best approach a social media marketing campaign. Each and every post and content is analyzed to ensure the best ongoing execution of the Social Media Strategy.
We build long-term relationships with people and the brand.
Headquartered in India, iBrand Strategy provides services at affordable rates. We help with pre-launch marketing too. Working with us is absolutely safe for you as we use ethical tactics that helps in building a long term brand.
What we do as part of Social Media Marketing:
Consumer Segmentation and Persona Development:
We help brands develop persona about their target audience. We also help them understand their target audience better and do this by creating clearly defined consumer segments.
We can create segments by age, gender, location, behaviors they exhibit, their needs, their activities online etc. These insights help clients craft and adapt communication strategy to their target audience.
Sentiment Analysis:
The sentiment is pretty simple to understand. It’s just a feeling or emotion, an attitude or opinion. On social media, the sentiment of a post can be seen in the tone or emotion conveyed in a brand mention.
By doing sentiment analysis, you can put out the fires by addressing them quickly before they become big issues. Our Sentiment analysis always keeps you ahead in your social media activities.
Online Reputation Management:
As per a definition, “Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet.
It helps drive public opinion about a business and its products and services.”. Our ORM capabilities help us deliver a cutting edge to our clients in building perception in alignment with their overall marketing strategy.
Facebook Apps:
Facebook Apps are tiny applications that run in your browser on Facebook and help you do a lot more within Facebook. Eg. there are games apps like chess.com.
Users can use facebook app in real time and play chess against each other across the world, just as you would do on a website of chess.com. Chess.com App on Facebook allows a mini website kind of experience for users to play the same game of chess that they could play on chess.com.
Similarly, there are game apps, notification apps etc that can be used on Facebook. We help brands create Facebook apps that help them engage with their users on Facebook.
Create Contest & Surveys:
We as a social media management company can create Facebook apps for running contests and surveys for clients to engage with their audience. We create and manage these applications.
Social Analytics and Social Tracking:
We help you provide analytics and measurement over social networks to help you understand the engagement with the brand and overall impact of your initiatives on social media platforms. We measure what really makes a difference to your brand in terms of social engagements.
Social Listening and Conversation Monitoring:
Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online.
By monitoring conversations on social media one can find out more about the behaviors of users and how it can impact the engagement with the brand. We as social media marketing services provide conversation monitoring to our clients.
Data Mining:
We help businesses collect database over social media for future applications like email database etc.
Video Content Production:
We help businesses create video content. Video content consumption on social media channels has skyrocketed in the past. Engagement of video content has also been found to be better as compared to blogs.
As a company in social media marketing services in India we understand the impact of Video in brand hence we help businesses create explainer video’s, interactive videos, 2D, 3D video’s, educative and instructional videos.
Social Media Platforms we use:
- Facebook- It is the biggest social media platform with more than 2 Bn people using it.
- Twitter- It is one of the best media to spread the word around quickly.
- Pinterest- Pinterest is a web-based bulletin pinboard and is used for bookmarking
- Instagram- Instagram is an app for photo and video sharing instantly
- Linkedin- Linkedin is a professional network and best suited for B2B initiatives
- Youtube- The world’s biggest video network and second largest search engine after youtube
- Tumblr- Tumblr is a blogging platform which also enables social sharing adding to virality
- Vimeo: Vimeo is a video sharing platform that offers great SEO value for your video content.
- Tiktok- This small video sharing app has inspired many people to take on dancing
- Snapchat- One of the favourite app when it comes to chatting for youngsters today